品牌1.0版:
“制冷强大”
——“格力电器,创造良机”
抢庄牛牛suiranzheishigelihaichuzaipanshanqibudejieduan,danyijingyishidaolezhiliangdezhongyaoxing,kaishiyizhuazhiliangweizhongxin,tichu“chujingpin、chuangmingpai、shangguimo、chuangshijieyiliushuiping”dezhiliangfangzhen,shishijingpinzhanlve,zaiguorenpubianqingxiangyuwaiguopinpaideqingkuangxializhengtongguoyouzhidechanpinhuodegengduozhixiaodu。
品牌2.0版:
“质量为王”
——“好空调,格力造”
90niandaimo,geliyikaoguoyingdezhiliangzaixiaofeizhexinzhongzhujianshulilekoubei。zheigexinkouhaodetichuqiafeng“yangpinpai”jiejiebaitui,kengqiangyouli、diqishizu。ergeliyekaishishenhuaneibuguanli,jianquangezhongzhidu,xiangguanlixiandaihua、kexuehua、guifanhuamaijin。
品牌3.0版:
“科技领先”
——“格力,掌握核心科技”
抢庄牛牛 zaifazhandeqianjinian,gelidejishushilihaihenboruo,xuyaoyikaogoumaiyasuojiheguanjianbujianjinxingzuzhuang,zishensuonengzuodechuangxin,jinjinshiwaiguanmianbandebianhua。jinru21shijiyilai,gelixuangaozhuanxingshengji,zouzizhuchuangxindaolu,bajingzhenghefazhandezhudongquanlaolaozhangwozaizijishouzhong。
品牌4.0版:
“责任担当”
——“格力让天空更蓝 大地更绿”
zaifazhanguochengzhong,geliyishidaozaizhangwohexinkejihegaishanxiaofeizheshenghuodetongshi,yaojianfuqibaohuhuanjing、lvsefazhandezeren,bujinzaiyanfaheshengchanxianshangweijienengjianpaihelvseshenghuogongxianqiyeliliang,gengshizaiquanguojianliqilvsechaijiejidi,qingxindazaoxunhuanjingji。
品牌5.0版:
“抢庄牛牛世界”
抢庄牛牛 ——“让世界爱上中国造”
daiyanzhongguozao,zhongsuzhongguozaoxingxiang,rangzhongguozizhupinpaizhenzhengzouxiangshijieshigeliyizhiyilaideyuandazhixiang。gelidemubiaoconglaibujinjinshihaiwaishichangdekaituo,gengzhongyaodehaizaiyudailingzhongguozhizaozouchuqu,daizheyouzhidechanpinzouchuqu,xiedaigaoduanjishuzouchuqu,zuizhongshixianpinpaizouchuqu,ranggelidejishu、chanpinqiangzhuangniuniuyuquanshijie,“rangshijieaishangzhongguozao”。